Chasing Rabbits Coffee House
CAFE BRANDING, BRIGHTON AND HOVE, U.K.
Chasing Rabbits is a new coffee concept in Hove from coffee enthusiasts, Matt and Laura Goodman. The concept draws inspiration from the light, airy and laid-back, quality focused café culture of Melbourne, Australia.
The owners approached Good Noise to provide end to end branding and design services which included Brand Positioning/Strategy, Concept Naming, Visual Identity, Signage, Mural Design, Print and Web Design.
The owner’s vision for the concept was to create a community-centric space where customers could enjoy exceptional coffee in a relaxed, pet friendly environment. They were keen to avoid the somewhat snobby, unfriendly and exclusive feel sometimes found in coffee focused places.
Their dog, Mac is very much a part of the family and we loved the idea that he could be the inspiration for the brand.
The concept’s name comes from the idea that dogs happily dream of chasing rabbits causing them to wag their tails and jiggle their legs when asleep.
The other, more modern meaning of chasing rabbits is to be distracted from what you intended to do, which in this case, might mean going for a coffee as opposed to going on a deep dive on YouTube or Insta.
We created a visual identity that reflected the playful and whimsical nature of the name and the welcoming nature of the brand.
As well as a simple but distinctive logo icon and typeface, we also designed a suite of bespoke icons that could be applied for way finding, internal signage and communication.
Good Noise worked closely with the interior designer on the Project, Crispin Williams of Engaging Interiors to find opportunities to bring the brand identity into the space.
This led to the idea of designing a mural to span two floors of the building to help entice customers up the staircase to the first floor of the coffee house.
Speakers for the venue sound system were being recessed into the wall leading to the decision to paint the speaker covers so they could be incorporated into our design and blend into the fabric of the building.
The building’s facia includes a mural on the first floor that depicts the joyful dreams of our sleeping dog.
We also designed an illuminated projecting sign and main exterior and window signage. The client has plans to install an awning on the front of the building which will be done at a later date.
Space has been left for this to be placed under the main sign when they are ready for installation.
