Insider View
Heuchenne Bauge is a leading boutique hospitality consultancy founded by Olivier Heuchenne and Anna Heuchenne Bauge.
The company was established in 2015 and specialises in three key areas: consultancy services for hotel owners / operators, operational audits and property management. The organisation is based in Mallorca and has a global reach.
Good Noise were commissioned to rebrand the business across all company assets, including the website and digital platforms.
At the research and discovery stage, we worked closely with Olivier and Anna over a series of workshops which focused on defining the brand's strategic position in the market, their core offer and their target audience.
We reviewed their existing brand communication and refined their brand positioning, making it easier for prospective clients to understand and connect with their wide-ranging and extensive offer.
The name 'Insider View' was selected as it made a direct reference to their ability to fully access an operation with an on-the-ground ‘insider view’. This unique approach provides insight that allows them to apply their years of hospitality experience to elevate their client’s businesses.
Anna and Olivier also run a successful villa rental and experience brand, ‘Insider Mallorca’. The common ‘Insider’ element of the names allowed us to link the two businesses, and also create a naming convention for future brands to be added to the group.
We created a simple, clean logo and a coherent brand system based around Insider View’s three services: Consultancy, Operations and Villa Management, helping to clearly define the business channels for their customers. The visual identity of the brand was inspired by classic lifestyle magazines, hinting at a feel of relaxed and accessible luxury.
Good Noise designed and built a new website with a focus on simplifying the Insider View offering, showcasing project images and creating natural, targeted calls to action for site visitors.
We also worked closely with the PR agency through the brand transition and launch process.
