Chef Hulya Pearse created Tahini in Harpenden with a focus on home cooked Turkish barbekü. The brand identity and name was created with tradition and family in mind, incorporating patterns and finishes you might expect to find in a Turkish family kitchen. 

Tahini brings a modern take on traditional barbekü and the identity amplifies this ethos, combining a hand finished logo with minimal graphic application and modern typefaces to give a fresh take on the traditional graphic elements.