Wild Flor
RESTAURANT WEBSITE DESIGN, BRIGHTON AND HOVE, U.K.
Founded in 2019, Wild Flor was established by James & Faye Thomson and Rob Maynard. In just a short span of four years, Wild Flor has garnered well-deserved recognition and earned a spot in the Michelin Guide, proudly placing among Brighton’s top 5 restaurants.
We were approached to provide an update to the Wild Flor website, which had been built on an all-in-one content management system, Squarespace.
The first step in our process was a workshop, where we worked collaboratively with the client to define the sites objectives, assessed the strengths, and identified areas for improvements.
We identified that our main goal for the Wild Flor website was to enhance functionality and ease of use to drive more reservations and boost conversion rates. All improvements had to seamlessly blend with the existing brand identity.
After we carefully reviewed the old website, we identified key areas for improvement and then created a series of wireframes, showcasing how the functional elements would work. Then we moved to Adobe XD to create a realistic prototype, allowing us to better understand the website’s appearance and flow and making sure the client was happy before moving on to building the site.
We successfully created a seamless navigation flow and built in clear call-to-action buttons, ensuring customers could access the booking pages with ease.
