Tutto
Tutto is the newest restaurant from acclaimed restaurateur Razak Helalat and the team behind Burnt Orange. The restaurant takes pride of place on the ground floor of a beautifully restored 1930s former bank on Marlborough Place, Brighton, and features nostalgic and innovative Italian cooking.
Tutto is all about bringing people together and making memories over delicious food and drinks.
Good Noise was engaged at the project’s inception to help the client define the personality, values and DNA of the brand through a series of workshops with the team.
We named the restaurant and designed the brand identity and supporting brand assets, including signage, menus, print and tableware. We managed the process end-to-end from concept through to production and installation.
Making time to cook and eat together forms an integral pillar of Italian culture. It is the perfect moment to catch up, share a laugh and enjoy the company of loved ones. The name Tutto - meaning “all” or “everything” - was inspired by the simple yet essential ritual of bringing people together over a meal.
The theme of bringing different people together also inspired the use of mixed fonts in the Tutto logo, which helps to convey the sense of welcoming warmth and light-hearted charm that the brand represents.
We loved the playfulness of the tagline “bring everyone, eat everything” as a joyous nod to the warmth of Italian hospitality, and the important role food plays in uniting people.
A suite of bespoke icons was created for use across the brand communication, including menus and menu covers, as well as on social media and online.
We were keen to select a colour palette that felt true to the Italian roots of the brand, whilst being careful not to appear clichéd.
Services Included:
Brand Strategy, Naming, Brand Identity, Logo Design, Signage, Print, Menu Design, Brand Application, Brand Guidelines
Food photography by Thomas Alexander.